Profit calculator eMAG Marketplace

Enter the price, the cost and the commission from your contract and see your real profit margin.

Product VAT rate11% for books, food, medicines

On eMAG you pay no sign-up fee and no account fee: the commission is only taken when you sell.

Profit before income or corporate tax. Rounded to 2 decimals.

Result per item
Your net profit
53,02lei
You collect excluding VATthe price divided by 1,21; the VAT goes to the state164,46lei
eMAG commission15% of 164,46 lei; you deduct the VAT on it-24,67lei
Product costexcluding VAT, which you deduct-74,38lei
Shippingexcluding VAT, which you deduct-12,40lei
Margin32,2%
Break-even price123,53 lei
Costs

What comes off your eMAG price

The price your customer sees is not what you collect. Four things reduce it, and two of them depend on your company VAT status.

The commission

The percentage in your contract, different for each category. It applies to the product value excluding VAT, not to the price shown to the customer.

VAT on the commission

eMAG invoices the commission with 21% VAT. A VAT-registered seller deducts it; for a seller who is not registered it is a cost, so a 15% commission actually costs 18.15%.

The Genius contribution

Between 3 and 8 lei excluding VAT per order, depending on its value, taken only when a Genius customer buys a Genius product. The calculator picks it from the eMAG fee table on its own.

Returns

On a return you get the commission back and the product goes back into stock, but the delivery shipping cost is lost. The calculator spreads the loss across all orders.
VAT

Work out the VAT before it hits you

At the same customer price, a company that is not VAT registered can keep more: it pays no VAT to the state out of the price, even though it pays VAT on everything it buys. The advantage only lasts while costs are small compared with the price.

That is why it pays to run the numbers before you become VAT registered, not after. At a 15% commission the threshold is around two thirds: once the product and shipping go above 67% of the selling price, being VAT registered works in your favour. Below that threshold, switching to VAT eats into your margin, so it is good to know early whether you need to adjust your price.

Product at 199 lei, cost 90 lei, shipping 15 lei, commission 15%
VAT registeredNot VAT registered
You collect excluding VAT164,46199,00
eMAG commission-24,67-36,12
Product cost-74,38-90,00
Shipping-12,40-15,00
You keep53,0257,88
Shipping

Shipping is the cost you can move

The commission is fixed by contract and you rarely renegotiate the product cost. You choose the courier rate for every parcel, and every leu you save there goes straight into profit.

Compare rates Selling on eMAG? See the integration that imports your orders automatically

  • 12 couriers, one rate to compare

    See the price of every courier for your parcel, excluding VAT, and pick the one that fits the product margin.

  • It matters more for cheap products

    On a 50 lei product, a few lei of shipping is a big slice of the margin. That is where the difference between couriers decides whether it is worth listing.

The calculation is for guidance only. The commission, its calculation base and the Genius contribution are those in your contract with eMAG, and the tax treatment is set together with your accountant.

FAQ

Questions about profit on eMAG

Yes. As a seller on eMAG Marketplace you can deliver orders with your own courier, not only through the solutions offered by eMAG. With wootPRO you get access to 12 couriers, including Sameday, Cargus, FAN Courier, DPD and GLS, without signing a contract with each of them.
It depends on weight, size and destination, so the same courier is not the cheapest for every parcel. In wootPRO you compare the rates of the 12 couriers for each parcel and pick the one that leaves you the best margin. Rates start from 4.99 lei excluding VAT.
With wootPRO, rates start from 4.99 lei excluding VAT per parcel, with no subscription and no contract. The final price depends on the service chosen, the weight and the destination.
By cutting the costs you control. The eMAG commission is fixed by contract and the product cost is hard to negotiate, but you can change the shipping at any time. Every leu saved on the courier goes straight into profit. In the calculator example, shipping is almost a quarter of the profit per item.
wootPRO integrates with eMAG Marketplace: orders are imported into your account automatically and AWBs are generated right there, without copying addresses or delivery details by hand.
No. With wootPRO you ship with 12 couriers without an individual contract and without a minimum volume. This is especially useful for small sellers, who do not get good rates negotiating directly.
No. The result is before micro-enterprise income tax or corporate tax, because that depends on your company tax regime and all of its income, not on a single sale.
On a returned order you earn nothing and lose the shipping. The calculator multiplies the lost profit plus the shipping by the return rate, so you see the profit on an average order.
A VAT-registered seller pays the VAT in the price to the state, but deducts the VAT on the product, shipping and commission. A seller who is not registered keeps the whole price, but pays VAT on everything they buy. At the same price, the profit comes out different.
The calculator applies the percentage to the product value excluding VAT. For a company that is not VAT registered the price contains no VAT, so the percentage applies to the whole price. Check the calculation base in your contract.

You have your margin. Now cut the shipping cost.

Compare 12 couriers in a single search, with no account and no contract. Rates start from 4.99 lei excluding VAT, and the invoice shows the VAT you can deduct.

Calculate the rate VAT calculator
  • No subscription
  • No contract with the couriers
  • Invoice with deductible VAT